PERSPECTIVE BRAND target to have more clients in Rwanda and in East Africa Region.

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Leaders of the ready to wear, shoes, and leather industry gather together at Gateway to Africa – Ready to Wear, Shoes & Leather Exhibition between August 18-20, 2022. Taking place in Rwanda, called the Switzerland of Africa, with its ever-growing number of exhibitors and visitors, Gateway to Africa – Ready to Wear, Shoes & Leather Exhibition adds significance to the industry as an ideal trade platform that industry leaders prefer to reach their target markets and contact professional buyers.Rwanda, called “the Switzerland of Africa”, is a unique attraction and ideal location for exhibitors and visitors because:

– It is the world’s 9th safest country for tourists according to the Travel and Tourism Competitiveness Report 2017 by the World Economic Forum (WEF)
– It is the 2nd safest country in Africa to do business easily with according to the Ease of Doing Business Index 2020 by the World Bank
– The Republic of Rwanda enables most of the African countries to travel visa-free and many countries via border gate visa

Among some big Company attending this Exhibition said that they hope more clients after this Exhibition because it is their first time to come to Rwanda and in East Africa region to exhibit their product.

Speaking to Mr. Baran Gancer International Business Development Director of PERSPECTIVE Brand who come to exhibit the product of their Company, said that they hope to have more clients in Rwanda and in East Africa Region after this exhibition because they are a big Company in the world and they have the product of good quality for women.

Being one of the leading companies of its industry since 1973, Kelebek Tekstil is continuing its growth under PERSPECTIVE brand. The fashion brand “PERSPECTIVE”, which embodies the combination of unique design and style with the sense of quality, offers its customers the concept of affordable luxury through a wide sales network. Distributing its goods to over 295 points of sale and making those available in 33 stores in the world. 

PERSPECTIVE now reaches its customers in 26 different countries globally synchronized with the world fashion calendar. As a one of the well-known Turkish Brand in Russia, From Italy to South Africa from Middle East to Europe, the brand plays an active role in determining fashion trends with its collection-based designs. 

With its wide offering, PERSPECTIVE is growing under its own label, benefiting from its 48 years of expertise in the international arena, excellence in quality-price ratio, early collection presentation and delivery. The brand is a response to strong, feminine and fashionable women that want to find a piece of their identity in the garment form.

Kelebek Tekstil evolved into a Stock Corporation The first store was opened in Istanbul, Turkey and Perspective got into retail business with separate legal entity as Kelebek Magazacılık A.S Perspective is growth in 19 different countries with its more than 200 sales points. Currently, Perspective is closing 2018 with sales network below:

• Opened store in Saudi Arabia 

• Opened 3 corner stores in Italy 

• Entered Online Business in Russia in 2018 • Benelux region, Germany and Austria 

representative showrooms • UK distributor

48 YEARS, 33STORES, 295SALES POINTS, and 237 EMPLOYEES

PERSPECTIVE WOMAN 

• A/B+ Segment 

• Ages 25+ 

• Seeking High Quality with Affordable Prices 

• Aware of Natural Fabrics and Environment 

• Cares About Elegant Design • Follows Trends In Fashion • Social / Dynamic

PERSPECTIVE COLLECTIONS 

Perspective’s fashion forward vision creates powerful yet modern silhouettes by reinventing trends to timeless pieces. Inspired by self-made woman and her 7/24 life, Perspective continues to distinguish itself by being a brand that caters to urban lifestyle.We value & empower women of all generations and share their perspective with the world. Visionary women all around the world from our community, form the future for us. Women who never stop leading the way. Women who write their own stories. Women who inspire next generations. Self made woman, confident in all aspects of her being.

KEY ITEMS

Urban Style ,Casual wear ,Denim Collection ,Office wear ,Travel Style 

Evening wear ,Bags & Accessories , Bags & Wallets 

Leather Goods (Gloves,Belt..) , Scarves ,Jewelry, Footwear 

WHERE PERSPECTIVE BRAND WORKS? 

GLOBAL SALES POINTS 

AUSTRIA , AZERBAIJAN , BULGARIA , EQUATORIAL GUINEA ,ESTONIA ,GEORGIA 

GERMANY ,IRAQ ,IRELAND ,ITALY ,KAZAKHSTAN  ,KUWAIT ,KYRGYZSTAN ,LATVIA 

LEBANON ,LITHUANIA ,MOLDAVIA ,NORTHERN CYPRUS ,QATAR ,RUSSIA ,SAUDI ARABIA ,SOUTH AFRICA 

UAE ,UKRAINE ,USA ,UZBEKISTAN

COMMUNICATION STRATEGY  OF PERSPECTIVE BRAND

Perspective follows a product oriented communication strategy 

and targets to create a strong link between the product and the 

consumer. 

Perspective highlights the importance of creating combines 

related to the lifestyle and vision. 

Perspective’s communication is always synchronized with current 

fashion trends and reflects the brand culture profoundly. 

Perspective always gives clues of the positive feelings of a  

woman. 

CELEBRITY CAMPAIGN SS 22 

Perspective continues to draw attention to the perspective of every woman in the Spring / Summer 2022 campaign. The brand argues on the factors that society imposes on the fashion world about beauty and measurements whereas every woman is beautiful just for being who they are. Instead of working with society’s imposed stereotypes Perspective collaborated with Hazal Kaya who stands behind what she believes in, who earned success through her successful acting career and a sacrificing mother with one of us like body height. She in an inspirational woman with a brave voice who has 6.9 Mn followers from all around the world. 

Rwandan are encouraged to buy the product of PERSPECTIVE Brand because they are affordable and high quality. for more information you can contact the information below for more clarification.

CONTACT INFORMATION

Baran GENCER 

International Business Development Director 

baran.gencer@perspective.com.tr 

Can ŞENOCAK 

CIS Manager Can.senocak@perspective.com.tr

Norbert Nyuzahayo

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